The Business Intelligence market is clearly consolidating. Just recently, Congos picked up Applix, a nice compliment to the Cognos product line. Dave Mahoney, the CEO of Applix has done a terrific job getting Applix in shape since landing at Applix several years ago. All this hard work has now paid off and the Applix customer base should be feeling pretty good as long as Cognos takes good care of the Applix customers.
The market will continue to consolidate as the players attempt to leadfrog one another thru what I call the four pillars of acquisitions: consolidation, gap filling, expansion and technical / disruptive innovation. As an example, here are some of the candidates in the BI market that might fit these pillars:
1. Qliktech - a gap filling solution for BI players that have no "in memory" solution, similar in nature to Applix. A fast growing BI company that has a nice rapid application development front end that speeds the creation of business intelligence applications for their in memory data store, in turn producing rapid results.
2. Appfluent - a technical or disruptive innovation solution for BI companies. Appfluent claims to be able to 'capture and correlate' user activity, data usage and query performance and provides detailed usage-analysis over time. This enables companies to better understand what data is most important to the organization, how rapidly they are able to achieve results from inquiries, and whether or not they are using data that is stored in the warehouse or mart. Auditing is a also another capability, giving insight on what data is being queried.
3. Oco-Inc or Seatab - an expansion play for BI companies. Both Oco and Seatab are SaaS BI vendors that offer alternatives to the heavy lifting sometimes associated with BI implementations. Both companies have made progress displacing existing BI players who have failed to achieve results in various enterprises. As the SaaS market matures and positive results are achieved from the use of BI SaaS solutions, the big BI players will wake up and understand that an expanison play will be necessary in this category.
4. Microstrategy - a potential consolidation play for BI companies. With a very strong customer base, double digit margins, a nice OEM business and a very loyal customer base, Microstrategy serves as an ideal candidate for a consolidation play by the larger scale BI players. With a high market cap, some may hesitate.
These are just a few examples to illustrate the four pillars of acquistions. As with any industry, as acquisitions take place, competitition for other players gets heated.