The folks at Zaino have had a long time reputation as being a great developer and supplier of oustanding car wax products. Most of the online automobile forum users out there frequenly promote that they use Zaino as the best wax products on the market. Well, recently, Zaino went one step further in providing what may be one of the most innovative car waxes on the planet called Z-CS Clear Seal. 5 minutes with this stuff and about a half hour drying time and you will be convinced that it is truely innovative. 
Zaino is also a really great story of a company that has spent near nothing on promotion and advertising but used WOM based on enthusiast forums to gain incredible traction across buyer segments.
It helps that their products are beyond excellent.
Posted by: Simon de M Walker | July 23, 2007 at 07:57 AM